Yahoo News: Skullduggery

Brand Identity, Brand Guidelines, Video assets, Show Promo, Online ads

Goal: Create a visual style for popular Yahoo News podcast Skullduggery.

Yahoo News: Skullduggery

Brand Identity, Brand Guidelines, Video assets, Show Promo, Online ads
Goal: Create a visual style for popular Yahoo News podcast Skullduggery.

Brand Identity

Dynamic Identity

Skullduggery TV was born out of a popular podcast co-hosted by Michael Isikoff and Dan Klaidman. The visual style was designed to be bold and cinematic. Black and white was used to emphasize the extreme political polarization in todays politics.

Promo video

Intro branding sequence

Title frame designs

Visual style guidelines

Visual style overview

Apple TV Promo

Show Branding

Advertising