CASE STUDY · PBS
#METOO,
NOW WHAT?
Naming, identity, set design and campaign for a PBS series that went beyond the headlines to ask how we got here, and how we move forward.
- CLIENT
- PBS
- OUR ROLE
- Naming, Brand Identity, Campaign
- WE MADE
- Name · Identity · Set · Titles · Social · Promo · Ads
- THE GOAL
- Go beyond the headlines on sexual harassment.
THE CHALLENGE
BEYOND
THE
HEADLINES.
In the middle of a national reckoning on sexual harassment, PBS wanted a series that did more than react to the news.
It had to ask the harder questions, how we got here and how we move forward, and invite everyone into a conversation that is difficult to have.
THE NAME
A MOVEMENT,
THEN A
QUESTION.
We named the series after the moment, and the question that came next.
#MeToo, Now What? takes a hashtag everyone knew and turns it into an open invitation: to listen, to reckon and to change.
The identity and color system were designed to be declarative and distinctive, built for a subject that deserves to be heard clearly.
SET & SCREEN
A ROOM BUILT
FOR LISTENING.
A bright, open set designed for honest conversation, not confrontation.
Titles and on-screen graphics carry the same identity from the studio to the screen.
PROMO FILM
IN THEIR
OWN WORDS.
The series promo brought the conversation to life, one voice at a time.
THE CAMPAIGN
EVERY VOICE.
EVERY STORY.
A portrait-led campaign across print, digital and social. Each ad pairs a face with a truth, and a question.
