CASE STUDY · WE GIVE SUMMIT
WE GIVE,
TOGETHER.
Brand identity and master brand system for We Give Summit, a month-long celebration of grassroots and collective giving, powered by Philanthropy Together.
- CLIENT
- We Give Summit · Philanthropy Together
- OUR ROLE
- Brand Identity, Brand System
- WE MADE
- Logo · Brand Book · Social · Video · Web · Event
- WHEN
- May 2021
THE BRIEF
ONE MONTH.
ONE MOVEMENT.
ONE VOICE.
We Give Summit brings giving circle members, philanthropy experts, community leaders and social impact newcomers together to forge new bonds and align their work toward community change.
With sessions, speakers and partners across a full month, the brand had to feel joyful and welcoming, and stay consistent everywhere it showed up.
31 DAYS
of interactive and virtual sessions, activities and more, across the entire month of May.
THE IDEA
BIG, BOLD
AND OPEN
TO ALL.
The mark is a bold blue circle that says exactly what it means: WE GIVE.
Giving Blue, bright citrus accents, confident all-caps type and a warm cream ground make giving feel like a celebration, not an obligation.
Logo, color, type, icons and tagline lock-ups, documented in a complete master brand book.
THE SYSTEM
ONE BRAND,
EVERYWHERE.
Templates for slides, email, social, video, speaker titles and the web, so every partner and speaker could show up on brand.
DESIGN IN ACTION
FROM SCREEN
TO STREET.
The identity came off the screen and into the world, from city kiosks and print to t-shirts and tote bags.
