DESIGN HIERARCHY · RAPID DEPLOYMENT
RAPID
DEPLOYMENT.
Five weeks to find your brand’s greatest opportunity—and show what it could become.
A focused strategic and creative process that brings business intelligence, brand positioning and distinctive creative thinking together. For new brands and existing ones.
BEFORE WE DESIGN, WE INVESTIGATE
GREAT CREATIVE STARTS
WITH THE RIGHT PROBLEM.
Your business. Your audience. Your competition. Your opportunities.
We identify where your brand can win, establish a clear strategic position, and explore how that opportunity can come to life through compelling creative ideas.
Strategy determines where to go. Creativity makes it matter.
HOW IT WORKS
AUDIT. STRATEGIZE.
CREATE. PRESENT.
Rigorous thinking. Fast. Then we help you put it to work.
Business challenge→Competitive opportunity→Positioning→Creative brief→Creative exploration
01
Audit
Understand the business before defining the brand.We examine your business, audiences, competitive landscape, existing brand and market opportunities, and identify the challenges and insights that should shape the work.Outcome: a clear understanding of the business and brand opportunity.
02
Strategize
Find the position your brand can own.We translate research into strategic clarity: competitive opportunities, positioning and a focused creative brief. It becomes the foundation for everything that follows.Outcome: strategic positioning and a focused creative brief.
03
Create
Explore what the opportunity could become.Three distinct creative directions, each exploring a central idea, messaging, visual expression and illustrative applications. Conceptual explorations, not three finished identities. New brands also receive identity and logo development.Outcome: three strategically grounded creative directions.
04
Present
Make the next move clear.We present the research, positioning and creative together, evaluate their strengths, recommend a direction and outline the path to implementation.Outcome: a clear recommendation and a creative direction to advance.
05
Implement
Bring the selected direction to life through brand identity, communications, campaigns, digital experiences and other applications.Implementation is scoped and commissioned separately.
Two live working sessions a week. One decision-maker on your side. Feedback within 24 hours.
WHO IT’S FOR
NEW BRAND.
OR EXISTING.
Whether you’re launching something new or reimagining what already exists, Rapid Deployment helps uncover your brand’s greatest opportunities and bring them to life.
New brand
Starting with a vision, a mission or a business idea.
- Everything in Existing Brand: research, analysis, positioning, creative brief and three distinctive creative directions
Plus, for new brands
- Initial identity and visual exploration
- Identity and logo development
- Brand storytelling and launch possibilities
Existing brand
For organizations ready to sharpen their positioning, rethink their story or pursue new opportunities.
- Stakeholder research and brand audit
- Brand identity review
- Competitive and audience analysis
- Positioning evaluation
- Creative brief
- Three distinctive creative directions
- Opportunities for growth, engagement and impact
AT THE PRESENTATION
WHAT YOU WALK
INTO THE ROOM WITH.
01 Strategic intelligence
A clear understanding of the business, audience, competitive environment and opportunities.
02 Brand positioning
A defined position that establishes relevance, differentiation and value.
03 Creative brief
A focused articulation of the opportunity that guides creative development.
04 Three creative directions
Distinct conceptual expressions of how the strategy could come to life. New brands also receive identity and logo development.
05 Recommendation and roadmap
A recommended direction and practical next steps for implementation.
Creative applications are conceptual demonstrations, not finished identities, films, campaigns or websites. Implementation and production are scoped separately.
INVESTMENT
FIXED FEE.
TWO PAYMENTS.
50% at kickoff. 50% upon final creative presentation.
Existing brand
$50,000
Research, a brand identity review, positioning, creative strategy and three distinctive creative directions for an established brand.
New brand
$75,000
Includes identity + logo
Everything in Existing Brand, plus initial identity and visual exploration and identity and logo development, for bringing a new brand into the world.
Implement
FROM$15,000
Brand identity development, campaign production, digital experiences, communications and ongoing brand support.
The five-week schedule begins on an agreed kickoff date, after receipt of the initial payment and required discovery materials.
Rapid Deployment concludes with a strategic and creative presentation. The three creative directions are explorations, not finished brand identities; new-brand sprints also include identity and logo development. Films, print campaigns and other applications are conceptual demonstrations. Implementation is a separate engagement. Where relevant, we assess fundraising and partnership opportunities; financial outcomes are not guaranteed.