CASE STUDY · LITTLE SUN
LITTLE SUN.
A brighter story for a brighter world.
- CLIENT
- Little Sun
- FOUNDED BY
- Olafur Eliasson & Frederik Ottesen
- THE WORK
- Brand Strategy · Brand Narrative · Visual Identity · Digital Experience · Communications
- THE GOAL
- Connect the product, the purpose and the impact.
- STUDIO
- Design Hierarchy
- CREATIVE DIRECTION
- Ahmer Kalam
- SECTOR
- Clean Energy · Art · Social Impact
- REACH
- Africa and beyond
THE BRIEF
MORE THAN A LITTLE LIGHT.
Little Sun brings together art, design and technology to make clean energy more accessible.
Founded by artist Olafur Eliasson and engineer Frederik Ottesen, the initiative began with a simple solar-powered light and a much bigger ambition: connecting people through the power of the sun. Hierarchy was brought in to help evolve the brand story, strengthen product communications, and create a more unified identity and digital experience.
THE CHALLENGE
A SIMPLE PRODUCT. A MUCH BIGGER STORY.
Little Sun operates at the intersection of art, technology, sustainability and social impact.
The challenge was to connect these dimensions through a clear, compelling narrative — one that communicated both the practical value of the products and the larger purpose behind them.
THE STRATEGY
MAKING THE INVISIBLE VISIBLE.
Light is universal. It connects us, sustains us, and creates possibility.
Our approach was to build a more cohesive relationship between Little Sun’s products, purpose and impact. A clearer strategic narrative became the foundation for everything that followed — from product storytelling to the website and the wider brand communications.
VISUAL IDENTITY
A VISUAL LANGUAGE
FULL OF ENERGY.
Bold typography, striking graphics, colour and playful compositions — a flexible visual language reflecting Little Sun’s optimism and creativity, across digital and physical environments.
DIGITAL EXPERIENCE
BRINGING THE STORY TOGETHER.
The website was conceived as more than a place to explore products.
It connects Little Sun’s products with its purpose, introduces the ideas behind the initiative, and communicates the broader impact of accessible solar energy. Hierarchy developed the narrative, information hierarchy and digital experience to create a clearer, more engaging journey.
COMMUNICATIONS
ONE IDEA.
MANY EXPRESSIONS.
The strategy and visual direction extended into posters, campaign graphics and brand communications — one unified way for Little Sun to share its mission across audiences and environments.
THE RESULT
SMALL LIGHT. BIG POSSIBILITIES.
Strategy, storytelling, identity and digital design — working together to help Little Sun communicate its purpose with greater clarity and consistency.
The goal wasn’t simply a new visual expression. It was to help a meaningful idea shine brighter.
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